Blog

Email Marketing - What are Legal Requirements to Meet Anti-Spam Laws

2011-05-06

eBlast Requirements for All Parador Email Marketing Campaigns

In order to send emails on your behalf, you must agree to the following terms of use:

You absolutely, positively MUST include an unsubscribe link on your email campaigns.
You must include your contact information inside every promotional email that is sent, including a physical mailing address where you can receive mail or a PO Box. (Not a website or email address.)
You may not falsify your contact information or subject line.
We require that your emails comply with national and international Anti-Spamming regulations (Canada’s Anti-Spam Legislation (CASL), U.S. CAN-SPAM Act etc..). As a responsible email marketer, we know you don't want to get accidentally noted as a spammer. So it will help to read and understand your local Anti-Spam rules. If you break the rules, you could be financially liable for each recipient that you send non-compliant messages to. In addition to your own local Anti-Spam rules, you must also comply with the anti-spam laws of the countries your recipients live in. So if you're sending to UK residents and US residents, you want to check over the UK and US spam laws to make sure you're also UK and US compliant.

If you have any questions or are not sure about any of the terms of use listed above, please contact your dedicated account manager or call us at 416.PAR.ADOR (416.727.2367) extn. 2150.

Google Sites - How to Login in to Project Portals with Google Accounts.

2011-04-27

FOR CUSTOMERS NEEDING ACCESS TO PARADOR'S PROJECT PORTALS

STEP 1:

STEP 2:

STEP 3:

Software Assurance for Content Management Solution (CMS) - Yearly Subscription Costs

2011-01-14

What is Software Assurance and Why Do I Need it?

Parador's Software Assurance for CMS Licensing is a comprehensive maintenance offering that helps organizations maximize the business value of their software investment. With Software Assurance, customers will have access to the latest web tools and resources to help them better maintain and optimize their online presence. Software Assurance combines a broad range of benefits into one program, supporting businesses as they deploy, manage, and support their software. Key advantages of Software Assurance include:

Enables customers to have the latest software landscape and leverage technology and resources to help migrate or transition their software.
Increases budget predictability and cost management while helping to improve operational efficiencies.
Promotes the capabilities of your web/marketing staff through robust software updates and support service benefits.
Supports uptime and helps increase productivity through deep product support benefits such as 24x7 email support incidents and unlimited Web support during business hours.

Software Assurance offers a complete solution that adds value to your CMS software investment. Selected at the time of the first setup or at any time during the calendar year, Software Assurance can be utilized immediately and throughout the term of the licensing agreement.

Yearly Subscription Cost: starting at $595cdn (applicable taxes extra)

Please contact your dedicated account manager for more information or special pricing on volume CMS licensing. 416.PAR.ADOR (416.727.2367)

Parador launches long overdue website

2011-01-07

Parador Interactive Inc. launched corporate website in order to facilitate online communications with customers and alliance partners.

So why did it take us so long?

This is one of those questions without a real good answer. We have been so busy servicing our own clients that it's been very difficult to allocate time to develop our own website. There have been at least 3 other real good attempts to get a new site online and every time it happened to be a big project that came in and it totally absorbed all our design and development services for months.

This time, it was a commitment I made to do a guest presentation at a local business networking session (TRP) which forced us to get content together for the presentation and it also motivated us to get some of this fresh, updated content online. And so here we are.

Here is the link to our TRP Guest Presentation (on google docs)